According to the policy adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain name is registered with must be valid and up to date at all times. Additionally, this information is freely available on WHOIS lookup web sites and while this may be okay for companies, it may not be very acceptable for individuals, because everybody can view their names and their personal home and email addresses, particularly in times when identity fraud is not that unusual. Because of this, registrars have introduced a service that conceals the details of their clients without modifying them. The service is called Whois Privacy Protection. If it is activated, people will see the details of the registrar company, not those of the domain owner, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it’s still not possible to conceal your personal information with certain country-code extensions.